For agencies

White-label Google Ads for agencies

Senior PPC capacity under your brand, without another hire. Overflow when you're stretched, specialist builds you don't do in-house, or whole accounts run quietly in the background. Your clients stay yours.

5.0 on Clutch · 18 verified reviews

Agency hour blocksPooled across your client accounts

  • 20-hour blockPooled across your clients · £60/hr£1,200
  • 40-hour blockPooled across your clients · £55/hr£2,200

Need a one-off job? Single hours at £75. No contract, unused hours roll over.

All prices exclude VAT.

Ways agencies use us

Some partners hand over whole accounts. Others only need us at busy points or for the technical bits.

Fully white label

We run the account end to end under your brand: optimisation, builds, tracking and reporting.

Overflow

Extra senior capacity for launches, migrations, new wins or holiday cover.

Specialist builds

Shopping, Performance Max, feeds and server-side tracking your team doesn't do every day.

Audits and second opinions

Independent audits for pitches, new clients or accounts that have stalled.

How white label works

  1. Brief us

    Tell us about the client, the account and what you need, by call or in your own tools.

  2. Access under your MCC

    We work through your manager account. The client relationship stays with you.

  3. We deliver

    In your reporting template and on your timeline, with a clear note of what was done.

  4. You bill as you like

    You set your own rate to your clients. The relationship and the margin are yours.

Built to sit behind your agency

We're used to working as a specialist partner rather than competing for the end client. That's the whole basis of the arrangement.

  • No client contact unless you ask for it
  • No soliciting your clients, now or later; NDA if you need one
  • Your reporting template, dashboards and branding
  • Direct line to the specialist doing the work, by email or in your own tools
  • No minimum number of clients and no long-term commitment

What we cover

  • Google Ads: Search, Shopping, Performance Max, Demand Gen and YouTube
  • Microsoft Ads
  • Merchant Center, feeds and disapprovals
  • GA4, GTM, server-side tagging and conversion APIs
  • ChatGPT Ads, including product feeds and tracking. ChatGPT Ads for agencies →
Steven Drummond, founder of AssistPPC

Who you'll actually work with

A senior specialist, not a delivery team

Your work goes to one experienced specialist, not a pool of juniors. The person you brief is the person who builds, optimises and reports, so nothing gets lost in handovers.

  • 15+ years in Google Ads, Merchant Center and analytics
  • Ecommerce, lead generation and white-label work for other agencies
  • Deep on the technical side: GA4, GTM, server-side tracking and feeds

More about Steven →

What clients say

5.0 from 18 verified reviews on Clutch.

“They took the time to learn about the intricacies of the RICS surveying and valuation sector.”

Director, CJ Bloor

“It's been great so far, and I'm excited to continue working with them to help grow my business.”

CEO, Mindframe Performance

Agency questions

Will you ever contact our clients?

Not unless you ask us to. By default we work behind the scenes and your clients only ever deal with you. If you want us on a call, we join as part of your team.

Can we pool hours across several clients?

Yes. Agency blocks are pooled, so one block can cover several client accounts.

Do you use our reporting templates?

Yes. We can report in your template or dashboards, under your branding.

What about non-solicitation and confidentiality?

We don't approach your clients, during or after working together. If you need a written NDA or non-solicit agreement, we're happy to sign one.

Which platforms do you cover?

Google Ads (Search, Shopping, Performance Max, Demand Gen, YouTube), Microsoft Ads, Merchant Center and feeds, GA4 and GTM tracking, and ChatGPT Ads.

Can we start with one account?

Yes. Start with one audit or one overflow account to see how we work before moving to a regular block.

Add senior PPC capacity without hiring

Tell us how your agency works and where you need help. Start with one account or one job if you'd like to see how we work first.

Or email hello@assistppc.com