Performance Max
Performance Max you can actually see into
PMax can work brilliantly or quietly waste money on brand searches and remarketing. We build and audit it so you know where the budget goes and what it's really adding.
5.0 on Clutch · 18 verified reviews
Problems we fix
Brand traffic dressed up as growth
PMax claiming conversions you would have had anyway.
One asset group for everything
No control over which products or services get budget.
Weak audience signals
Signals that don't guide the algorithm towards the right people.
Poor conversion data
Optimising to the wrong actions, or counting them twice.
No idea where it spends
Search, Shopping, Display and YouTube blended into one number.
Fighting your Search campaigns
Overlap that pushes up your own costs.
What the work involves
- New Performance Max builds, from asset groups to signals
- Brand exclusions, negative keywords and placement controls
- Channel and search term analysis to see where spend goes
- Asset group splits by product, margin or service line
- Conversion goals and values set up so bidding has the right target
How long it takes
A new Performance Max campaign typically takes around 4 hours to build and launch. An audit of an existing PMax setup fits in a health check or full audit.
Everything is billed at the same £75 hourly rate, cheaper in blocks. No retainer, no contract, and you keep ownership of the account. See pricing.
Who you'll actually work with
Done by a specialist, not passed to a junior
You deal with the same senior specialist every time, whether that's a one-hour health check or ten hours a month of management. That's the point of working this way: the experience, without paying for the layers around it.
- 15+ years in Google Ads, Merchant Center and analytics
- Ecommerce, lead generation and white-label work for other agencies
- Deep on the technical side: GA4, GTM, server-side tracking and feeds
Performance Max questions
Is Performance Max right for my business?
It suits ecommerce with a healthy feed and lead generation with good conversion data. Without reliable tracking it tends to chase cheap, low-quality conversions. We'll give you a straight answer for your account.
Can you stop PMax spending on my brand?
Yes. Brand exclusions and account-level negative keywords now let you keep brand searches in your own Search campaigns.
Should Performance Max replace my Shopping campaigns?
Not automatically. Many accounts run both, with each covering different product groups. The audit will show which approach suits your catalogue.
Get it looked at
A £75 health check will show you where the problems are and what to fix first.
Or email hello@assistppc.com