New to Google Ads
Start advertising on Google, set up properly from day one
New accounts often lose money in their first month to settings Google switches on by default. Get a plan before you spend, or have the account built for you, then run it yourself.
5.0 on Clutch · 18 verified reviews
Two ways to startNo contract, no retainer
- Launch plan1 hour: budget, keywords, campaign type, tracking£75
- Done-for-you setupTracking + first Search campaign, handed over£337
Then run it yourself, add a £75 monthly review, or hand it over.
All prices exclude VAT.
Launch plan or full setup?
Both start from the same place: making sure Google Ads is worth doing for you, before any money goes in.
Launch plan
An hour together before you spend anything. You leave knowing whether Google Ads suits your business, what to budget, and exactly how to set it up yourself.
- Realistic budget from real cost-per-click data for your keywords
- Which campaign type to start with, and which to avoid
- Keywords, negatives and the settings to turn off
- What to track, so you know which ads bring customers
Done-for-you setup
We build the account for you, then walk you through it so you can run it with confidence. Bigger launches can add hours from the same rate.
- Account structure and the right settings from the start
- Conversion tracking for calls, forms or sales
- First Search campaign: keywords, negatives, ads and assets
- Handover walkthrough of how to check and adjust it
The mistakes that cost new advertisers most
Almost all of them are defaults. A proper setup turns them off until you have the data to justify them.
Letting Google choose your searches
Broad match and AI Max show your ads for searches you never picked. New accounts should start on exact and phrase match.
Paying for the wrong placements
Display expansion and Search Partners are switched on by default and spend budget away from Google search.
No conversion tracking
Without it you can't tell which keywords bring customers, and automated bidding has nothing to learn from.
Accepting every recommendation
Many of Google's recommendations raise budgets or loosen targeting. Auto-apply should be off.
Sending ads to the homepage
One focused page per service, with a clear way to call or book, converts far better.
Smart campaigns
The simplified campaign type gives you very little control over where the money goes.
Is Google Ads right for you yet?
A good fit if
- People already search for what you sell, in the areas you cover
- Each customer is worth enough to pay for a few clicks to win them
- You have a page that makes it easy to call, book or buy
- You can give it a few weeks of steady budget to learn
Probably not the right fit if
- Nobody searches for your product yet (social or display may suit you better)
- The budget would only buy a handful of clicks a week
Not sure which side you're on? That's exactly what the launch plan answers.
How it works
Book the launch plan
Tell us what you sell, where, and what a customer is worth to you.
We check the numbers
Search volumes and costs per click for your keywords, before the call.
Plan or build
Set it up yourself from the plan, or have us build it for you.
Launch and learn
Run it yourself, add a monthly review, or hand it over as you grow.
Who you'll actually work with
Set up by a specialist with 15+ years in Google Ads
You deal with the same senior specialist every time, whether that's a one-hour health check or ten hours a month of management. That's the point of working this way: the experience, without paying for the layers around it.
- 15+ years in Google Ads, Merchant Center and analytics
- Ecommerce, lead generation and white-label work for other agencies
- Deep on the technical side: GA4, GTM, server-side tracking and feeds
Questions from new advertisers
How much should I spend on Google Ads when I start?
Enough to buy a meaningful number of clicks every day, so you can see what works within a few weeks rather than a few months. Costs per click vary hugely by sector, so we check the real figures for your keywords in the launch plan session and give you a budget based on them, not a guess.
Can't I just use Google's guided setup?
You can, but its defaults suit Google rather than a new advertiser on a tight budget: broad matching, Display and Search Partners switched on, AI features that show your ads for searches you never chose. A proper setup turns those off until you have the data to justify them.
Do I need a website?
You need a page that does one job well: explains what you offer and makes it easy to call, book or buy. It doesn't have to be a big site. If your page isn't ready, we'll tell you what to fix before you spend anything.
Google called and offered to set my account up. Should I let them?
Google's support teams can be helpful, but their job is to grow your spend. Get independent advice before accepting recommendations that raise budgets or loosen targeting.
Can I run it myself after the setup?
Yes, that's the idea for most new advertisers. We hand it over with a walkthrough, and you can add a £75 monthly review if you'd like a senior check while you find your feet.
How long before I see results?
Ads can bring traffic on day one, but it usually takes a few weeks of data to see what converts and cut what doesn't. Plan for a learning period rather than judging it in the first week.
Other ways to work with us
Get it checked
A £75 health check or a full audit. The findings are yours to keep.
See how it works → AdviceKeep running it yourself
A monthly review with a senior specialist, from £75 a month.
See how it works → ManagementHand it over
Hands-on management by the hour, from £337 a month. No retainer.
See how it works → White labelFor agencies
White-label Google Ads delivery under your brand, on pooled hour blocks.
See how it works →Get it right before you spend
An hour with a senior specialist before you start is the cheapest way to avoid paying for Google's defaults.
Or email hello@assistppc.com