Google Shopping
Google Shopping help from a feed-first specialist
Most Shopping problems start in the feed and the structure, not the bids. We fix both: how products are grouped, which get budget, and what Google is actually told about them.
5.0 on Clutch · 18 verified reviews
Problems we fix
Budget going to the wrong products
Best sellers starved while low-margin lines soak up spend.
One big campaign for everything
No way to bid differently on hero products, clearance or new lines.
Weak product titles
Titles that don't match how people search, so products never show.
PMax swallowing Shopping
Performance Max taking brand and remarketing traffic and calling it growth.
No margin or stock in the picture
Bidding on revenue when profit is what matters.
Disapprovals and limited products
Products quietly dropping out of auctions.
What the work involves
- Shopping and Performance Max structure built around margin, stock and performance
- Custom labels for best sellers, margin bands, seasonality and clearance
- Title and attribute optimisation in the feed or via supplemental feeds
- Search term and placement control for Shopping and PMax
- Comparison Shopping Service (CSS) setup for potential click cost savings
How long it takes
A Shopping review fits in a £75 health check. A restructure typically takes 4 to 8 hours; ongoing Shopping management usually sits at 10 hours a month.
Everything is billed at the same £75 hourly rate, cheaper in blocks. No retainer, no contract, and you keep ownership of the account. See pricing.
Who you'll actually work with
Done by a specialist, not passed to a junior
You deal with the same senior specialist every time, whether that's a one-hour health check or ten hours a month of management. That's the point of working this way: the experience, without paying for the layers around it.
- 15+ years in Google Ads, Merchant Center and analytics
- Ecommerce, lead generation and white-label work for other agencies
- Deep on the technical side: GA4, GTM, server-side tracking and feeds
Google Shopping questions
Should I use Standard Shopping or Performance Max?
It depends on catalogue size, data and how much control you need. Many accounts do best with both, split by product group. The audit will tell you which suits yours.
Can you work on the feed as well as the campaigns?
Yes. Feed work is often where the biggest gains are, through Merchant Center rules, supplemental feeds or changes at source.
What is a CSS and will it save money?
A Comparison Shopping Service lets Shopping ads in the UK and EU run through a provider other than Google Shopping, which can lower click costs. We're a CSS partner and can tell you whether it's worth it for your account.
Get it looked at
A £75 health check will show you where the problems are and what to fix first.
Or email hello@assistppc.com