Privacy policy
Last updated: 11 November 2026
This policy explains what personal data Assist Analytics collects, why, and what your rights are. We have kept it short and plain on purpose.
1. Who we are
Assist Analytics is a trading name of AssistPPC Group Ltd, a company registered in England (company number 14555473, VAT number GB440575011). Our registered office is Saxon House, 27 Duke Street, Chelmsford, England, CM1 1HT.
AssistPPC Group Ltd is the controller of the personal data described in this policy. We are registered with the Information Commissioner's Office.
For anything to do with your data, email hello@assist-analytics.com.
2. The data we collect and why
| When | What we collect | Why we use it | Lawful basis |
|---|---|---|---|
| You email or message us (including on WhatsApp) | Your name, contact details and whatever you tell us | To reply and to discuss the work you are asking about | Legitimate interests (responding to enquiries); steps before entering a contract |
| You book a call or health check through Calendly | Name, email address, company, website and your answers to the booking questions | To schedule and prepare for the call | Steps before entering a contract; performance of a contract |
| You become a client | Contact details for you and your colleagues, billing details, records of work and correspondence, client portal login details | To deliver the service, invoice you and keep business records | Performance of a contract; legal obligation (tax and accounting records) |
| You browse this website | Technical data such as IP address, device and browser type, pages viewed and how you arrived | To keep the site secure and, if you consent, to measure usage and the performance of our advertising | Legitimate interests (security and running the site); consent (analytics and marketing cookies) |
| You leave us a review | Your name, company and the review itself, collected by Clutch | To display genuine client feedback | Legitimate interests |
We do not buy contact lists, we do not make decisions about you by automated means, and we do not knowingly collect special category data.
We do not run a marketing mailing list. If that changes, we will only email you where the law allows and every email will include a way to opt out.
3. Data we handle on behalf of clients
Our work often takes place inside our clients' own analytics, tag management and advertising accounts. Where those accounts contain personal data about a client's customers or website visitors, the client is the controller and we act as their processor, following their instructions under our agreement with them. If you have a question about that data, please contact the business concerned.
4. Cookies
We use necessary cookies and, with your permission, analytics and marketing cookies. Our cookie policy lists them and explains how to change your choice.
5. Who we share data with
We do not sell personal data. We share it only with suppliers who help us run the business, and only as far as they need it:
- Google: website analytics and advertising measurement (only with your consent)
- Calendly: booking calls
- WhatsApp (Meta): if you choose to message us there
- Clutch: collecting and displaying client reviews
- Simply Hosting: hosting this website and its server logs
- Xero and our accountants: invoicing and statutory records
We may also disclose data where the law requires it, or to a buyer or successor if the business is sold or reorganised.
6. Transfers outside the UK
Some of these suppliers are based in, or store data in, the United States or other countries outside the UK. Where that happens we rely on a recognised safeguard, such as UK adequacy regulations (including the UK-US Data Bridge for certified US companies) or the International Data Transfer Agreement / UK Addendum to the EU Standard Contractual Clauses.
7. How long we keep it
- Enquiries that do not become client work: up to 24 months after our last contact
- Client records and invoices: for the length of our relationship and 6 years afterwards, to meet tax and accounting rules
- Analytics data: up to 14 months
- Your cookie choice: about 6 months, after which we ask again
8. Your rights
Under UK data protection law you can ask us to:
- give you a copy of the personal data we hold about you
- correct data that is wrong or incomplete
- delete your data, or restrict how we use it, in certain circumstances
- stop using your data where we rely on legitimate interests, and stop any direct marketing
- move data you gave us to another provider, where that applies
Where we rely on consent you can withdraw it at any time; for cookies, use the cookie settings link on any page. Exercising these rights is free. Email hello@assist-analytics.com and we will reply within one month.
9. Complaints
If you are unhappy with how we have handled your personal data, please tell us first at hello@assist-analytics.com with "Data protection complaint" in the subject line. We will acknowledge your complaint within 30 days, look into it and tell you the outcome without undue delay.
If you are not satisfied with our response you can complain to the Information Commissioner's Office: ico.org.uk/make-a-complaint, telephone 0303 123 1113.
10. Changes to this policy
We will update this page when what we do with personal data changes, and revise the date at the top. If a change is significant we will tell existing clients directly.