Google Shopping Campaign Optimization / Management

Here are some examples of the areas our Google Shopping Experts can cover:

1. Optimize campaign structure: Our team can review and optimize the structure of your PPC campaigns. This includes organizing ad groups, adjusting keyword targeting, and improving overall campaign organization for better performance.
2. Promote most profitable items: We can identify your most profitable products and allocate more budget and resources to promote them. This ensures that you maximize your return on investment by focusing on high-performing items.
3. Promote best sellers: Our experts can identify your best-selling products and develop strategies to further promote and capitalize on their success. This can involve optimizing ad copy, bidding strategies, and targeting settings to drive even more sales.
4. Diagnose reasons for underperformance: If you have campaigns that are underperforming, we can conduct a thorough analysis to identify the root causes. Our experts will diagnose issues such as low click-through rates, poor ad relevancy, or ineffective targeting and provide recommendations for improvement.
5. Optimize for ROAS or volume: Depending on your specific goals, we can optimize your campaigns to focus on either maximizing return on ad spend (ROAS) or driving higher conversion volume. Our strategies will be tailored to align with your desired outcome.
6. Automate common actions: We can implement automation tools and scripts to streamline repetitive tasks and actions within your PPC campaigns. This saves time and ensures consistency in campaign management.
7. Audit shopping campaigns: Our team can conduct a comprehensive audit of your shopping campaigns. This involves reviewing product feeds, assessing campaign structure, analyzing bid management, and ensuring optimal product visibility and performance.

These examples highlight how our services can help optimize your PPC campaigns, promote profitable products, diagnose issues, and improve overall performance. Our expertise and strategies are tailored to meet your specific goals, whether it’s maximizing ROI, driving sales volume, or enhancing campaign efficiency.