Google Consent Mode (GCM) allows websites to adjust how Google services behave based on user consent choices, ensuring compliance with data privacy regulations. v2 introduces 2 new parameters “ad_user_data” and “ad_personalization”. You need to seek consent for these features and pass the preference in your Google tag.
Setting up GCM v2 starts with embedding a clear cookie consent banner, followed by tailoring your Google tags to align with the permissions granted by your visitors.
Adopting GCM v2 not only fortifies your compliance with data privacy regulations but also empowers you to optimize advertising and analytics based on informed user consent.
By leveraging GCM’s cookieless ping feature, you can achieve more accurate tracking, ensuring that valuable insights aren’t lost even when users opt out of cookies