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This really depends on your existing tagging set up and server.
Implementing CAPI can take as little as an hour or 2 but more complex events / websites can take longer.
We can implement CAPI through Server Side Google Tag Manager, server side code on your website, or server integrations.
Meta’s Conversion API (CAPI) is a server-to-server tracking solution that allows businesses to send customer events directly to Meta, improving data accuracy and ad performance. Unlike traditional browser-based tracking, CAPI reduces data loss from ad blockers and cookie restrictions, ensuring more reliable attribution and better campaign optimisation.
Meta’s Conversion API (CAPI) can send a wide range of event data to improve tracking and attribution. This includes standard events like page views, purchases, add to cart, lead submissions, and sign-ups, as well as custom events tailored to your business needs. CAPI can also pass user data (e.g., email, phone number, IP address), transaction details, product IDs, and customer interactions, helping optimise ad performance and enhance audience targeting while maintaining data privacy compliance.
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